SportsDirect announced the acquisition of the intellectual property, customers and traffic from Wagerline.com in a $1.2 million deal. The addition of Wagerline.com to SportsDirect family of sites creates the largest sports betting publisher in North America.
SportsDirect is a leading online media organization for sports statistics, odds and news from a gaming perspective. Founded in 1995, it operates Covers.com and provides content to companies in the online and wireless industries such as USAToday and MSNBC.
Wagerline.com was launched in 1995 and has grown to be the one of the most popular sports contest and office pools site in North America.
“We have been looking for growth opportunities that complement our existing products and services,” said Paul Lavers, founder and CEO of SportsDirect. Continuing, “Wagerline.com is a perfect match – consumers love the product and the traffic is excellent. This purchase adds something to our roster of sites that would have been very difficult to build from scratch and instantly gives us the growth we\’re looking for.”
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