Under the deal, TCS John Huxley will build, install and maintain a system which will allow casinos to offer “back-only” bets on a large variety of sports, based on prices and liquidity available on Betfair\’s betting exchange.
“For the first time casinos will be able to offer a risk-free and compelling sports betting product to their customers. TCS John Huxley is the right partner for us because of its global reach and its focus on product innovation,” said Martyn Holman, Head of Business Development at Betfair.
“This partnership with Betfair is another example of TCS John Huxley constantly developing new areas of potential revenues for customers. The product is one most casinos currently do not offer and we believe presents a significant opportunity. As the undisputed market leader, Betfair were a natural choice to work with on this.” said Daniel Lindsay, Commercial Development Manager at TCS John Huxley.
Calculators
