The WebDecoder is a patented, modern \’game piece\’ that contains the advertiser\’s choice of encrypted/hidden message. It can be designed to fit almost any delivery vehicle, with postcards and loyalty cards being the most popular.
Recipients of the promotion are prompted to register at the advertiser\’s website before they are able to \’decode\’ (reveal) what they\’ve won by holding the game piece directly up to the computer screen.
PokerRoom.com has chosen the June issue of Bluff Magazine, a widely distributed poker publication, as the delivery vehicle for its WebDecoder insert. The company expects its bound-in insert to deliver as many as 20,000 new registrations.
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