According to a new study by Visiongain, the mobile gambling market will generate revenues totalling $4.26 billion in 2008.
The mobile gambling market is poised for rapid expansion as gambling operators develop their remote operations. Companies in the m-gambling value chain are beginning to position themselves and mobile gambling will take off in earnest in Q2 2006.
Visiongain estimates that the limited number of gambling operators and the small number of devices that are suited for mobile gambling activities have inhibited the number of gamblers who use mobile devices. This is about to change, however, and Visiongain forecasts significant growth ahead.
“As regulatory, technical and other challenges are gradually resolved, gambling operators are expected to begin actively marketing mobile gambling to their customers, starting in the middle of 2006,” says report author Jean-Pierre Aubertin.
“Initial trials of mobile gambling sites have confirmed the channel as viable sources of income for gambling site operators such as William Hill and Ladbrokes,” he noted.