The media rights acquired include all international television broadcasting as well as online and mobile rights for the Bundesliga One and Bundesliga Two for the next three seasons.
“For the first time ever, as continental Europe\’s largest sports betting provider, we have acquired exclusive rights to a national league. This will establish a partnership with the German Soccer League which we intend to develop and strengthen. Thanks to this agreement, the league will become a global pioneer in the field of international cross-media marketing. We are exhilarated at the confidence which the German Soccer League has shown in betandwin,” said Manfred Bodner, Co-CEO of BetandWin.
In separate news, Ongame, the online poker operator to be acquired by BetandWin, announced the launch of a brand new standalone site for casino players, CasinoRoom.com.
Elsewhere, industry insiders suggested that Coral Eurobet is to leave the Ongame network sooner rather than later.
Coral Eurobet, which joined the Ongame network in November, will not want to share its poker product with one of its main competitors in the European sports betting market, as the risk of losing customers within the BetandWin-Ongame sports and poker platform would only intensify.
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