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Pinnacle Sports to launch its own poker room

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Pinnacle Sports, one of the most respected online bookmakers, signed a deal with Microgaming powered The Prima Network, an online poker network which operates more than 35 websites, to launch its own poker room.

“Our decision to sign with The Prima Network was easy given its outstanding reputation and software, that poker players clearly love,” said Simon Noble of PinnacleSports.com.

“The Prima Network has a proven track record of integrating card rooms into other online operations quickly and efficiently — an attribute that was essential to launching our new poker site,” he added.

“It\’s a great opportunity for us to be working with PinnacleSports.com,” said Roger Raatgever, CEO of The Prima Network. “The Prima Network is in tune with sportsbooks, such as Pinnacle Sports, recognizing the instant value of providing online poker to their wagering customers. We offer unique tournaments and serious prize pools that are easily marketed to potential players.”