The new betting platform, developed using GGT proprietary technology, allows punters to compare betting prices on Betfair and Betdaq, and bet on the best live prices with one click.
GGT, which plans to add further exchanges as well as enter into affiliate relationships with sports betting firms, will market the platform to punters on a subscription basis.
“This is a consumer application of huge value. The agreements we have reached with Betfair and Betdaq mean that we will allow consumers to find the best prices on offer across the two largest betting exchanges. We intend to add further exchanges and betting information to the platform, so that we can become a one-click, one-stop shop for gamblers who want to be certain they are getting the best odds available,” said Paul Pullinger, CEO of Global Gaming Technologies.