Formoapuestas, licensed in the province of Formosa by IASFSA (an institute of social assistance), is the first sportbook website authorized to operate in Argentina.
Although its approval to operate is somehow controversial, as under Argentine laws only the National Lottery is authorized to accept bets on sports, the firm plans to generate up to 500 new employments.
“Formoapuestas.com.ar will generate a genuine resource allocated to social administration programs for the people of the province”, the company stated in an official press release.
In separate news, BetonSports announced that Kathryn Kozak has joined the company as Brand Director.
Ms. Kozak, who was recently the Director of Marketing at Full Tilt Poker, will be heading a team to brand and cross promote online poker, internet casinos and virtual sportsbooks.
“Ms. Kozak brings us depth and experience through her understanding of online gaming, especially in areas of brand management, marketing and advertising. Her knowledge of the entertainment business, coupled with her keen sense for solid business opportunities are a welcome asset to our team and we look forward to her input into our growth,” said William Griffiths, BetonSports Director of Marketing.
UPDATE: BetonSports reaffirmed its commitment to addressing the issues of underage and problem gambling. The online sportsbook issued a statement to coincide with the start of National Problem Gambling Awareness Week in the US, saying it uses a variety of technological platforms to ensure that its customers are protected and underage and problem gamblers are detected. In addition to using industry-leading security and fraud-protection software that monitors lost or stolen credit card numbers and histories of high charge-backs, the group has a trained call-centre staff equipped to assess and evaluate individual customer activity and needs. These personnel are trained to respond to unusual playing and payment patterns that often correspond to underage and problem gambling.
“National Problem Gambling Awareness Week is an appropriate time to highlight our commitment to provide a safe environment for customers and to ensure that there are effective controls to prevent underage and problem gambling,” said Kevin Smith, Director of Communications at BetonSports.
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