The Greek betting company will invest an estimated 65 million euros after that its Italian subsidiary won 416 of the new betting licenses for high-street betting shops and 164 licenses for non-exclusive corner shops. Intralot also obtained 9 dedicated horse racing licenses and remote betting licenses for horse racing and sports.
Chief Executive Constantinos Antronopoulos commented: “The expansion of the Italian betting market was very successful as this move will bring multiple benefits, such as significant revenues to the Italian State, healthy competition through official betting organizers, containment of illegal betting and an increase of jobs in the country. This significant achievement and the benefits that are expected to arise will inevitably attract the interest of other countries, both in Europe and elsewhere, towards this direction.”
Earlier last week, Ladbrokes announced that it had been awarded a total of 142 new betting licenses in Italy, including 33 dedicated horse racing licenses, 58 dedicated sports betting licenses and 51 non-dedicated sports betting licenses. In addition, the UK sportsbook successfully applied for remote betting licenses for horse racing and sport, which were issued on a non-competitive basis to companies that complied with Italian regulatory standards.
In other news, William Hill in joint venture with Spanish gaming firm Codere announced that they have been awarded 20 Italian concessions to operate horse racing betting shops, 7 concessions to operate sports betting shops and 28 concessions for non-dedicated sports betting points as well as remote betting licenses relating to horse racing and sports.