AIM-listed Interactive Gaming Holdings said the casino has been fully integrated within the existing Premier Bet website, enabling customers to benefit from a single user account which offers seamless transition between casino games and the Premier Bet\’s traditional sports betting activities.
“The launch of the Premier Bet Casino represents a significant addition to the Group\’s online sports betting and gaming portfolio. The key strategic differentiator is the integration of this Casino with the Orbis platform which provides a \’one-wallet\’ solution for our clients for both sports and casino betting,” commented Thomas Taule, Chairman and Chief Executive of Interactive Gaming Holdings.
“This will enable IGH to maximise returns on existing clients through cross marketing and our distinctive single account solution will also help attract new customers. The Company is focusing on marketing this offering to enhance website traffic, customer acquisition and increase returns on our existing client base. In addition, we are replicating our casino product on other platforms, including our Heathorns website,” he added.
David Loveday, Managing Director of Orbis, commented: “We are very pleased with the launch of the OpenBet Casino on the Premier Bet website. Being the first implementation of our casino product we are confident of its success due to its usability and realistic game play. We have put a lot of effort into this product and implementing it onto the Premier Bet site and look forward to its future growth.”
Elsewhere, Gamesys, parent company of gaming site Jackpotjoy.com, appointed Roger Devlin as its new Chairman. Devlin, former corporate development director of Hilton Group, stressed his appointment should not be read as a pre-cursor to a stock market listing.
UPDATE: UKBetting and Totalbet have teamed up with Electracade to launch an online version of Roulette, which will operate on the Orbis OpenBet System. “The wheel design, ball spins and sound sampling are all \’real\’ enabling Electracade to offer our clients the very best version of Roulette on the web. We are very proud of the finished product and the feedback and support from UKBetting has been nothing short of outstanding,” said Mark Paling of Electracade. “Roulette is the pinnacle of what an online gaming experience should be and sets new trends in game build technology,” added Paul Marchong of UKBetting.
Calculators
