The Winner Channel platform has established a strong presence in the UK providing customers opportunities to bet on TV, through the mobile and on the internet from a single account. It operates its own brand and white label gambling services for leading UK media companies including the Sun Newspaper, Channel 4, Five, Teletext and Flextech Television among others.
The two companies intend to focus on high end entertainment TV betting, using the television as the primary means of acquiring customers that can then be monetized through other platforms. During the first year of operation, over 30,000 users registered at a customer acquisition cost of less than $25 per user, proving the use of TV as rich marketing medium for gambling products.
“The Winner Channel is poised for tremendous growth,” commented Shimon Citron, CEO and Founder of Zone4Play. “The combination of the two companies\’ unique technology and distribution channels, together with the forthcoming changes in UK gaming legislation puts Winner in a prime position to dominate the nascent TV betting market.”
In separate news, Golden Palace has agreed to investin Zone4Play\’s multiplayer Blackjack Tournament software. Under the agreement, Golden Palace will invest $600,000 in exchange for 20% equity in RNG Gaming, a subsidiary of Zone4Play established to develop and license the Blackjack gaming technology to third parties based on a license fee and revenue share basis. Golden Palace will also have the option to acquire an additional 30% stake in the company at a valuation of $18m.
“The Tournament Blackjack software is an exciting new addition to the Golden Palace group of games,” said Richard Rowe, CEO of GoldenPalace.com. “We expect Tournament Blackjack to skyrocket in popularity, and Golden Palace will be at the forefront of this new trend. RNG Gaming\’s superior software coupled with Golden Palace\’s ten-year tradition of online gaming excellence is a winning combination.”
“While making headway with the spin-off of our exciting new multiplayer Black Jack gaming technology, we are thrilled to have industry leader Golden Palace as a partner,” commented Shimon Citron, CEO and Founder of Zone4Play. “This agreement is not only a notable vote of confidence in the software; it serves as yet another testament to the success of our market strategy and innovative technology – and proves that we are playing to win.”
Calculators
