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PartyGaming signs agreement with Traffic Marketplace

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The deal will see the advertising network run banners and sponsorships on the US facing versions of PartyPoker.com and PartyPoker.net. Calvin Lui, President of Traffic Marketplace, commented: “PartyPoker provides a tremendous opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic; young, affluent, entertainment-seeking consumers, in a uniquely captive user experience.”