NFL films made a documentary about this a few years back. After seeing that I read that using fake free giveaways to lure in fugitives is a fairly common police tactic. So if you're ever on the run, don't claim any free prizes.
My brother also played Super Bowl in college. And he and the team were not paid for this, even though the college received income from these games! I even wrote an essay and my example is here
https://papersowl.com/examples/should-college-athletes-be-paid/, this topic was quite interesting a few years ago. I wonder if schools and athletes have come to an agreement now?