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Bud Light decline 'could last for a while,' customers not 'coming back,' execs warn
Story by Lindsay Kornick • 7h ago
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An anonymous beer distributor admitted to the New York Post on Monday that Bud Light may never recover from the ongoing controversy
surrounding the brand.
Since it was revealed that the beer brand had partnered with transgender influencer Dylan Mulvaney in April, Bud Light has suffered a nearly 30% loss in sales compared to the previous year. On Thursday, Anheuser-Busch InBev also announced that it would be laying off hundreds of workers.
As the brand continues to suffer setbacks, a Texas-based distributor argued that many consumers may not come back at all.
"Consumers have made a choice," the executive
told The Post. "They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back."