UFC faces boycott calls after announcing tie-up with Bud Light reportedly worth $100M

[carolinakid]

UFC faces boycott calls after announcing tie-up with Bud Light reportedly worth $100M

UFC is facing calls for a boycott after the mixed martial arts league announced on Tuesday that it inked a major sponsorship deal with Bud Light. The tie-up with Anheuser-Busch’s beleaguered …

nypost.com

 

[Tanko]

I watched a Dana White press conference on this.

He said he actually went with Bud Light over other beer companies, even though the others were offeing more money, because Bud Light does so many good things for the community...

Those items were more important than money.

• Military/Police support: Bud spent $44M on Folds of Honor for fallen first responders and military people. They give money to the families and scholarships to the kids.
• Bud spends over $1B/yr to US Farmers for their raw materials. Many other companies import grains to make their beer.
• They employ 65k US people and they try to focus on getting Veterans.
• etc....

These values were more important to Dana White than the money.

 

[Ace7550]

 

[Ace7550]

Our world is so ridiculous

 

[lekidecincinnati]

yah right he's full of shit, money talks bud light is desperate they had to offer a ton of money to ufc try to help sales