According to Nielsen//NetRatings, one in six people online in the UK during the first week of the World Cup visited a sports or gambling website.
Ladbrokes was the most popular gambling website with 114,000 unique visitors, while Betfair was the ‘stickiest’ site with its visitors averaging 1 hour 10 minutes during the week, nearly twice as long as the average 39 minutes for other sports betting sites.
Alex Burmaster, European Internet Analyst at Nielsen//NetRatings said: “The millions visiting sports and gambling websites around the World Cup show what a vital part online plays in today’s sporting events. It’s interesting to note that the appetite for gambling is particularly strong – these visitors averaging 39 minutes whereas those online for sports news averaging ‘only’ 16 minutes.”
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