UK\’s largest indipendent bookmaker has agreed a deal with Finsoft to migrate its entire estate to MarginMaker EPOS system in the next few years. BetFred operates 580 betting shops, expected to grow to over 800 during the swap-over period.
Finsoft currently provides Betfred with its MarginMaker system for internet and call centre business. The addition of the retail element will make Betfred the only largescale UK based operator with one central risk control system for all channels in real time.
“We have not taken this decision lightly. Finsoft ticked all the boxes and have provided us with a system which will enable us to continue our growth and control a lot of our costs more effectively than ever before,” said John Haddock, MD of Betfred. “All of our customers will benefit from the added flexibility that MarginMaker will give Betfred.”
“We are delighted to add Betfred to our rapidly expanding portfolio of customers. Betfred are one of the great innovators in the industry and we look forward to an ongoing involvement with the Bonus King,” commented Predrag Popovic, MD of Finsoft.
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