On Monday Betfair will launch betting at SPs on all place markets on British horseracing, adding to the win-only betting option introduced in December 2007.
“The average over-rounds are a near-perfect 100% and 81% of winning horses since the launch are priced higher with Betfair SP,” a Betfair spokesperson told The Daily Mail. “While there have been situations when horses have returned at significantly lower odds on occasions due to weight of money, the overall robustness of the Betfair SP product has led us to roll out the place-only option sooner than anticipated.”
Betfair was recently put under scrutiny in New Zealand for offering markets on New Zealansd horse racing through its Australian website, which just celebrated its second year of operation, without informing the local Jockey Club. Betfair’s Andrew Twaits said that whilst there is no legal requirement to do so, the betting exchange wants to make an appropriate contribution and it is currently engaged in discussions with NZ Thoroughbred Racing.
Back in Europe, Betdaq unveiled a new version of its exchange website providing new tools and a faster user interface. The Irish betting exchange also launched its new poker product in partnership with Entraction, formerly 24h Poker. Betdaq’s CEO Brian O’Sullivan told the Racing Post: “The strategic partnership with Entraction has produced an excellent poker product, which we believe will be well received by Betdaq players and will provide ongoing opportunities for co-operation as we build our businesses in the UK, Ireland and the wider EU.”
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