The world\’s leading betting exchange aims to penetrate the Latin American market by tailoring its unique product to the audience there.
Jordan Ferguson, Betfair’s Director of International Sales and Business Development, said in an exclusive interview with Yogonet.com that Betfair is actively looking for partners in Latin America.
Portals, publishing houses, land-based or online casinos and sports betting companies can use the Betfair\’s exchange as a back end, and operate a branded sportsbook offering a wide range of bets without taking any risk or making a book.