The online bookmaker has bought the rights to the SAP Open final this Sunday in San Jose, California.
Blue Square will offer full in-running betting during the match, with coverage free to view.
If it proves a success, more events will be streamed this year, including sports with even more mainstream appeal.
“If it goes well we might expand on the idea very quickly. This is the tip of the iceberg of what we have planned,” said a spokesman for the bookmaker.
Calculators
