Allegiant Air has cancelled the deal with the online gaming group after it learned that the Justice Department considers internet gambling ads illegal.
Despite a special film with the Bodog brand had already been applied to the fuselages of five MD-80 jets, effectively turning the planes into flying billboards, the low airfare carrier became uncomfortable with the displaying of the brand, said Ponder Harrison, Allegiant\’s Managing Director.
“I have no problem with Allegiant changing our agreement when faced with this type of threat,” said Calvin Ayre, Bodog founder and CEO. “We 100 percent support them and are saddened that they are not being able to pursue their constitutionally protected rights of free speech in this case.”
In separate news, Bodog.com unveiled its new and enhanced horse racing software.
“The new Bodog.com Racebook offers horse racing fans a chance to experience many of the same thrills of being at a live racetrack while sitting in the comfort of their own home,” said Ayre.
“With the Kentucky Derby running next Saturday, this software will allow horse players who can\’t be at Churchill Downs the best opportunity to wager on the biggest event in the sport.”
Some of the new enhancements to the racebook include a change to the existing payout structure, with Bodog.com now offering track odds payouts from $5,000-$30,000 per wager on various venues, but also up-to-date information on horses, jockeys and scratches, morning-line odds for each race, step-by-step wagering assistance, daily weather listings, track schedules and track history.
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