Cantor Gaming, a provider of online and mobile gaming services and affiliate of global financial services company, Cantor Fitzgerald, will provide in partnership with media group Emap a complete FHM-branded online casino solution, offering the most popular casino games including blackjack and roulette.
Emap\’s FHM.com is the leading men\’s lifestyle site in the UK with 2 million unique users a month. FHM Casino is the first in what Cantor Gaming anticipates will be a series of partnerships with leading brands in a range of sectors such as media, sports and consumer products sectors before the end of 2006.
“FHM is one of the world\’s leading brands in its sector, and Cantor Gaming is delighted to be able to assist Emap in leveraging its FHM brand further by taking advantage of the current popularity of online casinos,” said Tom Kenny, Chief Operating Officer of Cantor Gaming.
“This is a great opportunity for Emap Performance to partner with Cantor Gaming, combining Emap\’s Brands, audience relationships and reach with Cantor\’s expertise and ambition in gaming. The exciting first incarnation of this partnership is the launch of the FHM branded online casino,” commented Dharmash Mistry, Managing Director of Emap Consumer Media and Emap Performance.
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