The firm, which has traditionally taken a low-key approach to sports sponsorship, has become a key partner of Premier Rugby and the Guinness Premiership. Coral logo will appear on the reverse of all the Guinness Premiership clubs’ playing shirts.
In addition, Coral.co.uk has committed to a comprehensive programme of activities that will benefit the twelve Guinness Premiership clubs, including a donation “bounce back” scheme which directly rewards clubs when their supporters open an account with the firm and a celebrity supporter betting challenge through which clubs can raise money for their development programmes.
Dominic Harrison, E-Commerce Managing Director of Coral, commented: “This sponsorship is truly exciting for us as it is the first time we have become involved with a sport outside our traditional racing environment for some time. The sport of rugby union has real momentum about it at present and we are looking forward to contributing to that especially at club level. We intend to be pro-active and get involved with clubs and their supporters across the season.”
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