Gaming Corporation, the owner of the Gambling.com website, said the new software provides advertisers with increased functionality, giving greater budgetary flexibility and management control for their bid-based search listing campaigns.
Along with the introduction of the new Gambling.com Syndicated Network, which distributes advertisers\’ listings to an even larger targeted audience than ever before, Gambling.com continues to reinforce its position as the provider of premium quality gambling traffic in the notoriously competitive online gaming sector.
Tim Rosenberg, Managing Director of Gambling.com, said the search engine had worked closely with its principal advertisers, which have been enthusiastic during the beta testing.
“With over 1,000 different gambling brands already listed on the Gambling.com website, we have fast become the definitive gambling site for quality gambling traffic for advertisers and also breadths of listings from a consumer perspective. With the new software we can now confidently offer our advertisers an easy to use management tool and with over 500,000 gambling specific searches per month, advertisers can now generate players from a previously untapped network of carefully selected partner sites,” added Rosenberg.
“This evolution in the search technology allows Gambling.com to distribute their gaming related listings to other targeted gaming web portal sites thus increasing their exposure and revenue earning potential and we see this as a key driver of growth in the forthcoming financial year,” said Chief Executive Justin Drummond.
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