The two companies will jointly supply a complete sports betting package to casinos and other licensed gambling venues in the international market.
Under the agreement, Ladbrokes will provide a full range of odds on sports events tailored to local markets and supply liability management. Cyberview will market the new service as well as manage installation and integration, systems training, cash management and all technology support.
Cyberview is currently in discussions with several Moscow casinos and as the service proves popular, it will be rolled out to other markets next year.
“This tailored package will open the door for casinos to offer sports betting on events around the globe. We\’re starting in Russia but hope to extend the service to other markets in the future,” commented Jean-Marie Gatto, Founder and CEO of Cyberview.
In separate news, Ladbrokes has entered into a multi-country agreement with Ukash to provide online cash payments using Ukash vouchers. Registered Ladbrokes.com account holders in the UK, Ireland and Spain can now add funds to their accounts instantly with Ukash.
Aitor Canada, Territory Manager at Ladbrokes said: “We are delighted to accept Ukash as this will relieve any customer concerns about internet security and credit card fees.”
“We believe the market opportunity for online cash customers has yet to be fully recognized, and Ladbrokes are keen to be at the forefront of offering new online payment options for their current customers, and opening up the potential for new relationships.”
Justin Lunny, Director of Sales at Ukash, added: “Ukash will enable Ladbrokes.com to target potential cash customers, and it offers the business freedom from repudiations and charge-backs.”
According to Ukash and Ladbrokes, 31% of UK consumers will not use credit cards to transact online due to fraud concerns, and globally 72% of credit card holders have never used them to transact online. There are also millions of consumers who have no option but to use cash for everything they buy: 16% of UK adults don’t own any form of payment card, and 2.8 million don\’t have a bank account.
Calculators
