Interactive Gaming Holdings has announced that it has entered into an white label agreement with Maharajah Club, a site operated by Maharaja Gaming and licensed in Curacao, to specifically target the South Asian market worldwide. Maharajah Club estimates this market to include over 300 million people of Asian origin, including over 3 million in the UK alone.
The sportsbook, available at Maharajahsports.com, has a special focus on cricket, but will also include online betting on football, horse racing/ante post, greyhound racing/ante post, American football, basketball, boxing, bowls, darts, golf, ice hockey, motor sport, rugby union and snooker.
Sachin Pawa, Chief Executive of Maharaja Gaming, commented: “Launching a sportsbook was always part of our plan, so we are extremely excited to have it live, adding to our poker and casino offerings. Additionally, since cricket is adored by millions worldwide, and is an especially important sport in South East Asia, we are thrilled to be the specialists in the sport. We are certain our sportsbook will prove to be a very important addition to our portfolio.”
John Heaton, Chief Executive of IGH, said: “We are very pleased to announce the white label agreement between IGH and the Maharaja Club. The alliance will provide IGH with access to the South Asian gaming market, at an elementary stage of its development, with a partner who understands its inherent cultural differences. We believe that the South Asian gaming market will be of great significance in terms of IGH\’s future success.”
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