According to the agreement, which becomes effective July 1and is worth a minimum of £34.0m over the next 4 seasons, Mansion will appear on the Spurs shirt and will partner the soccer team across a wide range of commercial activities including the expansion of the club\’s brand across Asia and the launch of a co-branded internet gaming site.
“Tottenham Hotspur has made progress both on and off the pitch in recent years which has put the club in a good position to improve its commercial partnerships and the new agreement marks a significant uplift,” said Daniel Levy, Chairman of Tottenham Hotspur.
“We also share similar ambitions with Mansion to grow and extend our respective brands in many of the world\’s key and developing economies and we have already discussed ideas on how we might achieve this by working together. We are excited about working with Mansion and keen to accelerate the international development of our club,” added Levy.
“We are investing considerably in the development of our brand and we have been looking to secure a major Premier League deal for some time,” commented David Kinsman, COO of Mansion.
“Tottenham Hotspur has a long and successful history, great traditions and a wonderful brand, both in the UK and internationally. Spurs have enjoyed an excellent season with European football to look forward to next year. We see this deal as an excellent opportunity to play a major part in the ongoing international development of both the Mansion and Tottenham Hotspur brands over the course of at least the next 4 years,” added Kinsman.
Spurs finished the Premiership season in fifth place, their highest placing since 1990, and will play in next season\’s UEFA Cup competition.
“With a new sponsor like Mansion on board this year and a young squad, next season promises to be an exciting campaign, one I am looking forward to,” said Martin Jol, Spurs Head Coach.
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