Although a floatation for the world\’s second largest poker website is still a possibility, City analysts suggested the recent appointment of NM Rothschild as advisers would more likely lead to a sale.
According to The Times, the Israeli family behind the poker website is seeking a price of more than $2 billion.
Isai Scheinberg, a former senior programmer for IBM, and his family own about 75 per cent of PokerStars. The employees own most of the other 25 per cent.
Greg Feehely, head of research at Altium Capital said the reported price tag could put off some potential buyers. “It may prove too big a deal for 888 and may be more likely for someone with Sportingbet’s clout unless one of the private companies such as Gala should be prepared to step up to the plate.”
Other City analysts said PokerStars may also attract interest from traditional gambling companies, such as Rank Group, William Hill or the newly-separate Ladbrokes.