Goal Rush, which carries a £3 million prize, is the first significant new product to be added to Sportech\’s Football Pools portfolio of games for over 50 years. It has been designed specifically around the World Cup 2006, with the view to attract new audiences and place the Football Pools business firmly back at the heart of the group.
The game, which requires players to guess the eight highest scoring matches in the first 49 games of the World Cup, is being marketed through the existing Pools customer base and Trinity Mirror\’s newspaper titles and websites, including the Daily Mirror, the Sunday Mirror, The People and the Racing Post.
“The launch marks an important stage in Sportech\’s strategy to revitalize and rejuvenate the Littlewoods Pools business, through broadening our product range and widening our distribution channels. Goal Rush is the game that will capitalise on the World Cup fever that is about to grip the nation, offering players the opportunity to have even more fun and the possibility of winning a life-changing cash prize,” commented Ian Penrose, Chief Executive of Sportech.
“We are delighted that Littlewoods Pools have chosen Trinity Mirror as their exclusive cross-media partner for the launch of Goal Rush. Their new venture is a perfect fit with our audience and established pool of Fantasy Football players. \’The strength, breadth and flexibility of our combined print and online portfolio makes Trinity Mirror a highly attractive option for this kind of partnership, and of course Goal Rush is great added value for our readers,” said Suzanne Ladhams, Head of Interactive Services at Trinity Mirror.
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