As Super Bowl Ticket Prices Decline, Sales Increase

There are several factors contributing to the steep decline in Super Bowl ticket prices, and fans are taking advantage of the market correction despite the cheapest seats still costing thousands.

Get Your Tickets!

Super Bowl ticket sellers are getting a bit panicky as the big game draws near, and sales have been spurred by the drop in prices. According to StubHub, a major player in the ticket-selling industry, the average Super Bowl ticket is nearly $7,300, which is 16% lower than the same time last year when the Chiefs battled the 49ers at Allegiant Stadium in Las Vegas.

“With prices lower than last year, we’re seeing a huge appetite on StubHub for ticket sales from fans of both teams and also fans who want to see this bucket-list event and historic rematch at a more accessible price point,” said Adam Budelli, spokesperson for StubHub. “The number of tickets we’ve sold is up from last year, while total sales have surpassed 2023 when these teams last faced off in Arizona.”

Steep Decline

And the prices continue to fall, especially for the lowest-priced seats that are averaging $2,930, almost a 50% drop from where they were days before last year’s Super Bowl.

Another ticket broker, Gametime, noted the steady price decrease as the game approaches, reporting, “We typically see the lowest prices either four days before the event or on game day itself,” the Gametime spokesperson added. “For instance, in 2024, our cheapest Super Bowl ticket dropped from $9,400 two weeks out to $7,100 on the day of the event. We expect a similar trend this year.”

Locals Are Buying

Those local to the Caesars Superdome in Atlanta have been busy buying up tickets, with StubHub reporting a 47% spike in ticket sales purchased by Louisiana residents since Monday. If the metrics stay steady, there should be a sea of green in the stands as Pennsylvania buyers have purchased 15% of the tickets, the most of any state, while Missouri residents account for just 8% at the time of this writing.

As for those who can afford top-shelf tickets, those have also dropped significantly, as Friday’s price of $58,327 per ticket has now plummeted to $17,787.

“The key takeaway for fans is to time their purchase strategically,” said Gametime’s spokesperson. “Our data suggests buying four days before the game or on the day of the event, as prices tend to rise slightly one to two days before kickoff.”

Chiefs Fatigue

Many factors are contributing to the much lower prices this year. Caesars Superdome holds nearly 9,000 more people than last year’s Allegiant Stadium, home of the Raiders. It should also be noted that the Chiefs’ fatigue is also playing a factor as Kansas City is in their third consecutive Super Bowl and fourth in the last five years.

Ticket reseller TickPick’s CEO Brett Goldberg said New Orleans is a less attractive venue than Las Vegas, which has the company “seeing less interest from fans looking to attend,” Goldberg said. “Had the Detroit Lions, Washington Commanders, or Buffalo Bills made it this far, it’d be a much different story as it relates to current prices.”