Isle of Man-based Trident Gaming announced the acquisition of Antigua-based Gamebookers in a deal worth £25m, financed by £20 million of convertible debt and the issuing of over 9.3 million shares in Trident Gaming. Gamebookers, established in June of 2000, is now one of the strongest performers in the European sector with a turnover of over euro 180 million and an unmatched customer diversity across Western, Central and Eastern Europe. The acquisition of Gamebookers follows last month Trident\’s purchase of BetBug, a betting exchange firm. Both BetBug and Gamebookers offer peer-to-peer betting, allowing individuals to wager directly against other people rather than with a bookie or betting shop. BetBug achieves this without any interaction with a central server, whereas the Gamebookers P2P platform runs via a central server. BetBug claims that its software sidesteps the US Wire Act that has been used by the American authorities to pursue online gambling operations. “BetBug is the only legal way to offer online sports betting in the US,” said John O\’Malia, Trident\’s CEO.
“Trident will also license its sports betting platforms so that other top-tier global online casino and poker groups can legally offer sports betting across the US and in Europe,” said O’Malia.
“Because we have designed a product that clears all legal hurdles, we expect to build on our current licensee base and rapidly expand our white label partnerships with major online gaming providers.”
In a white label partnership Trident would provide all the back-end technical assistance and maintenance, while the customer-facing front-end would carry the licensee’s design and branding.
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