“Reality television betting is fast becoming one of our major markets with in excess of £25 million expected to be wagered in 2006. Many punters see shows such as Big Brother as their best chance to beat the bookies as they have as much information as the bookies and in many cases they may be better informed,” said William Hill spokesman Rupert Adams.
William Hill also said that the World Cup Final took the total betting turnover on the tournament to a record-breaking £1 billion and that England and Brazil\’s elimination from the competition have guaranteed that they will end up making a profit on the event.
“Italy and France were comparatively unfancied by serious gamblers – we offered 50/1 about them contesting the Final at the start of the tournament – and with the serious gamblers backing Brazil, patriotic punters pouring cash on England and too many favourites coming out on top during the early stages of the World Cup, we are guaranteed to make a profit, regardless of the identity of the ultimate winners,” said William Hill spokesman Graham Sharpe.
In separate news, Kieren Fallon, the jockey charged with conspiracy to defraud Betfair customers, has been prohibited by the Horseracing Regulatory Authority from riding in races in Great Britain until the conclusion of the trial or further orders.
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