The interactive software developer will provide Betfair\’s customers with a mobile betting exchange solution within the end of 2005.
The service will be marketed to the 350,000 registered Betfair users as well as to new customers who use mobile phones as their primary exchange betting platform.
Zone4Play will charge a monthly subscription fee to Betfair\’s existing customers who opt for the mobile betting service. Additionally, it will act as an affiliate partner and participate in a betting revenue sharing agreement for new users who sign up for the service.
“This agreement represents an opportunity for Zone4Play to significantly enhance its position in the multi-billion dollar mobile sports betting arena,” said Idan Miller, Senior Vice President of Marketing and Sales at Zone4Play.
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