As reported by the Las Vegas Sun, the leading offshore sports book received a nice and unsolicited mention on this past Sunday\’s episode of the successful television show.
A character named Da Lux tells Tony Soprano he bet on a boxing match at Pinnacle, getting odds of plus-350. Tony replies that if he had bet with “Paulie Walnuts,” one of the Soprano henchmen, he could have received odds of plus-375.
Kyle Fratini, a spokesman for Pinnacle Sports, said company officials were pleasantly surprised by the plug and did not pay for it or arrange for it in any way.
“However, we doubt that Paulie Walnuts would have given better odds on the fight than Pinnacle,” added Fratini.
In separate news, only minutes after the NFL unveiled the 2006 regular season schedule yesterday afternoon, the oddsmakers at Pinnacle Sports began calculating the betting lines for the first week of the NFL season.
Although the Super Bowl was played only three months ago, the draft hasn\’t taken place yet and training camps aren\’t even close to opening, fans everywhere are anxiously awaiting the start of football season. With yesterday\’s announcement of the 2006 regular season schedule, Pinnacle Sports has become the first sports book to open betting on all 16 games taking place during Week 1 of the NFL regular season in September.