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The State of U.S. Sports Betting in 2024

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A view of the American flag during the national anthem prior to the 2024 CFP National Championship game between the Washington Huskies and Michigan Wolverines at NRG Stadium on January 08, 2024 in Houston, Texas. Logan Riely/Getty Images/AFP

In 2024, sports betting in the United States has reached unprecedented levels of popularity and accessibility. Following the Supreme Court’s landmark decision in 2018 to overturn the federal ban on sports betting, the industry has experienced rapid growth, with numerous states legalizing and regulating the practice. 

This shift has not only transformed the way fans engage with their favorite sports. As technological advancements continue to reshape the betting landscape, stakeholders across the industry are navigating an evolving regulatory environment, ensuring responsible gambling practices, and exploring innovative ways to enhance the betting experience.

So, let’s take a look at where the sports betting world stands in the U.S.

Not Every State is On Board With Betting

Online sports betting has gained significant traction across the United States, with 30 states and the District of Columbia now allowing it. 

However, a dozen states remain steadfast in their prohibition of any form of sports wagering, including: 

Online Sports Betting Is a Game Changer

In 2023, Americans placed an astounding $119.84 billion in sports bets—a remarkable 27.5% increase from the previous year. This surge reflects the growing popularity of sports betting as a form of entertainment and potential profit.

Online sports betting fuels the big numbers. It’s a convenient way to bet on sporting events, and according to Statista, the numbers are only going to grow in 2024 in the online sports betting market.  

Statista projects revenue to grow at an annual rate of nearly 11%. By 2029, the market volume is estimated to reach $23.80 billion in the United States. The user base is set to grow to nearly 55 million users by 2029, and user penetration will increase from 11.0% in 2024 to 15.6% in 2029. 

The average revenue per user (ARPU) is anticipated to be $380.40 in the US. Notably, the United States leads in revenue generation projected for 2024.

Tribal Sports Wagering Continues To Grow

Tribal sports wagering is authorized and operational in 22 states. Native American tribes play a crucial role in shaping the landscape of sports betting, contributing to both local economies and the overall industry.

Age Requirements Vary  

The legal gambling age varies based on jurisdiction and the type of betting. For in-person sports betting, the most common age requirement is 18 years. However, online sports betting typically requires individuals to be at least 21 years old.

States That Recently Launched Sports Betting

Vermont joined the sports betting arena in January 2024, offering new opportunities for enthusiasts. Meanwhile, North Carolina became the 30th state to launch online sports betting in March 2024, expanding access for residents.

Other States Continue Legislative Efforts

In 2024, Georgia and Minnesota came close to passing sports betting legislation but fell short. In Missouri, momentum is building—over 340,000 signatures were collected to put a sports betting initiative on the November 2024 ballot.

Revenue Allocation Dedicated To Various Causes

Fourteen states and the District of Columbia allocate a portion of sports betting revenue toward problem gambling treatment. Additionally, funds are directed to education programs, local governments, and workforce development initiatives.

Future Remains Bright for Sports Betting 

As the sports betting landscape in the United States continues to evolve in 2024, its future promises both opportunities and challenges. Stakeholders must remain vigilant in adapting to regulatory changes, leveraging technological advancements, and promoting responsible gambling to ensure a sustainable and fair industry. 

With fan engagement at an all-time high and the economic impact of sports betting growing, the potential for innovation and growth is immense. By embracing these changes and addressing emerging concerns, the sports betting industry can continue to thrive, offering an exciting and dynamic experience for enthusiasts across the nation.