It’s better a tad late than never for WynnBET. The premier US sportsbook announced this week that it has become the Official Sports Betting partner of the New York Jets, one week late on the start of the NFL season but in time to take advantage of sixteen more games for the iconic NFL team.
The New York Jets are just one in a long line of professional sports teams in the US market taking advantage of the exploding legal wagering focus on their league. Despite mobile sports wagering not having been launched in New York State just yet, sportsbooks are lining up to capitalize on the potentially massive New York mobile betting scene.
The Met Life Stadium, where the Giants play their home games happens to be in New Jersey, which boasts the robust legal sports betting scene anyway.
The Usual Perks
The WynnBET/Jets multi-year agreement follows the template of the rash of similar agreements between sportsbooks and teams before it. Brand exposure and enhancement of Jets fan’s overall experience in the New York/New Jersey market is the main aim of the partnership, for both entities involved.
WynnBET gains the right to access and use official Jets marks and logos for use across its online products. Co-branding opportunities will also come with the agreement as will typical cross-promotional opportunities for both the team and the betting provider. Valuable and visible signage throughout the Jets’ home Met Life Stadium is also a huge perk for the sportsbook provider.
The Jets-themed luxury all-inclusive lounge at Met Life will also be branded “The WynnBET Green Room”. It promises a second-to-none experience for Jets fans and avid bettors alike.
Some Jet-Centric Perks
Perhaps the biggest perk for WynnBET ahead of their partnership deal with the New York Jets is the exposure they will have on the airwaves thanks to the host of Jets programming that takes place on radio, TV, and through the internet.
Two of the team’s most popular podcasts will be presented by WynnBET going forward including “The Official Jets Podcast” hosted by reporter Eric Allen and Jets legend Leger Douzable and “Jets Game Preview” podcast which will also be sponsored by WynnBET. Both air on NYJets.com, the official team app.
Jets Vice President of Business Development and Ventures, Jeff Fernandez said, “The Wynn name represents a premium brand and overall high touch experience that fits perfectly into the aura of the Green Room. We also expect Jets fans to enjoy the compelling new content on the Jets Podcast Network and benefit from the WynnBET relationship on game day and throughout the entire football season”.
Mutually Beneficial
The new Jets/WynnBET partnership figures to be yet another mutually beneficial alliance between the gambling world and pro sports teams. The Jets should be able to attract more people to their product thanks to WynnBET and WynnBET gets a head start in what could potentially be one of the most lucrative markets in the country, New York.
The New York Jets haven’t been shy about aligning with signing on with sportsbooks. Last week, FUBO became the official sports betting partner. With a mobile betting scene on the horizon for the potentially huge New York market, it was a logical step for the Jets to welcome in their second mobile sports betting partner in a week.
Look for WynnBET branding and expect to hear the sportsbook’s name in conjunction with Jets broadcasting this weekend when the Jets host the Patriots as the sports betting provider dives feet first into the New York/New Jersey markets.
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