William Hill Review

You can click “Join” at the top right of the William Hill homepage to trigger the registration form, and then follow these steps to create an account:

• Enter your title, name, date of birth, email address, mobile number and address. Click “Continue”.
• Choose a username, password, security question and answer.
• Select your currency from the list.
• Decide whether you want to set a deposit limit – daily, weekly or monthly.
• Add a promo code. It will automatically be set to H30, but you can enter a different code if you have it.
• Accept the terms and conditions, and click “Agree and Join”.

You will then have to verify your email address and confirm your identity, but the process is quick and smooth.

William Hill operates on the highly-regarded OpenBet platform run by Scientific Games. Many of the world’s leading brands use this software, including Ladbrokes, Paddy Power, Betfair, SkyBet and PMU. However, the user experience at William Hill is clearly differentiated from those sites. It uses a customized sports wagering platform and its own team of oddsmakers sets its lines.

The distinctive purple and yellow William Hill branding is featured in places, but the majority of the site has clear text on a light background. The pages are busy, the text is pretty small and some users may find it a little cluttered. The navigation is sometimes a little frustrating, but you soon get the hang of it. The search function works well, and there are helpful shortcuts for live betting, major upcoming sporting events and the most popular betting markets among William Hill customers.

The list of sports is easy to browse on the homepage, and the bet slip populates efficiently. You can enjoy William Hill radio and podcasts, and there is a regularly updated blog at news.williamhill.com. It is interesting to note that the user experience is a lot cleaner for US customers. The pages are less cluttered, navigation is simpler, there are fewer sports and events to choose from, the design is a lot more sober and it feels more beginner-friendly.

You can download a fantastic William Hill mobile app for any Apple or Android device. It was rated 4.6 out of 5 after receiving more than 60,000 user reviews on the Apple App Store, and 4.1 out of 5 on Google Play after 18,000 user reviews. You have to download a separate William Hill casino app, or you can simply visit williamhill.com from your mobile browser.

The mobile app is very easy to use. It actually benefits from the smaller screen, as the pages are neater and clutter-free, and navigation is easier. BMR tested it out on a wide range of mobile devices for this William Hill sportsbook review, and we were impressed with the user-friendliness of the app. We could place bets quickly, with just a few taps of the screen required for wagers on major upcoming sporting events.

William Hill offers betting on more sporting events than almost any other sportsbook in the world. You can often find more than 500 betting options on a single soccer match, and the list of games it covers each day is pretty astonishing.

Sports Covered

The sports covered by William Hill sportsbook are listed in A-Z on the homepage:

• American Football
• Australian Rules
• Baseball
• Basketball
• Bowls
• Boxing
• Cricket
• Cycling
• Darts
• Esports
• Football
• Futsal
• Gaelic Football
• Gaelic Hurling
• Golf
• Greyhounds
• Handball
• Hockey
• Horse Racing
• Ice Hockey
• Motor Racing
• Motorbikes
• Olympics
• Pool
• Rugby League
• Rugby Union
• Snooker
• Table Tennis
• Tennis
• UFC
• Volleyball
• Water Polo

That is a very thorough list. It is rare to find a sportsbook that covers bowls and water polo, for instance. Only half of those sports are available for American customers, as it has gone for a streamlined approach in the US market. The esports section at William Hill features League of Legends, Dota 2, StarCraft II, CS:GO, Rocket League, Overwatch, Call of Duty, FIFA, Hearthstone and more.

The lotteries section covers the UK, Ireland, New York, Australia, Canada, France, Germany and Poland. There are various TV and specials markets, while the politics section features elections in the UK, Europe, the US, Australia and various other countries. You can bet on regional elections, such as the New York mayoral election and the Victoria state election in Australia. It also has a thriving virtual sports section covering a huge range of events.

Depth of Sporting Coverage

William Hill leaves no stone uncovered in its mission to present sports fans with an abundance of betting options. You can bet on all sorts of niche soccer leagues from around the world, including regional, youth and amateur leagues. The basketball section is very deep, featuring games in Australia, Argentina, Colombia, Uruguay and all over Europe, including second division games in Italy and Turkey. It covers the vast majority of tennis matches and golf tournaments, and it is also strong on sports like cricket and rugby.

Betting Markets

William Hill has you covered with a very large array of betting options on the biggest sporting events of the day. When conducting this William Hill review, we found 533 different wagering options on a single soccer game. Soccer betting options include a variety of handicaps and total goals markets. You can bet on a player to score first, last, anytime, two or more, a hat-trick, first and last, or first or last. There are all sorts of scorecasts and other game and player props, and there is a bet builder. Most of these options are unavailable for US customers, who are presented with a far narrower choice. When it comes to sports like basketball, you will find spreads, moneylines, totals, alternative spreads and totals, player props, period betting, and same-game parlay builder.

Live Betting

You can access the live betting section by clicking on the “In-Play” tab at the top of the William Hill sportsbook homepage. It covers a large variety of niche and popular sporting events each day, including lots of esports tournaments, and you will generally find a pretty strong selection of live betting options. The section is reasonably simple to navigate, and William Hill offers live streaming on various sporting events each day. If live-streaming is unavailable, you should receive play-by-play updates courtesy of an infographic, along with live scores and stats.

William Hill is renowned for having some of the highest betting limits in the world. It offers maximum winnings of £2 million per wager. No other bookmaker offers higher limits, but Bet365 also offers a maximum payout of £2 million per wager. Betfair, Paddy Power, Betfred, Ladbrokes, and Coral will only go to £1 million. William Hill also has low minimum wagering limits, so it really should suit all budgets.

William Hill offers appealing odds on a wide range of sporting events. Its soccer odds are rarely market leading, but they are above average. They often compare favourably to rivals like Bet365 and Paddy Power, although it does not quite compete with low-margin sportsbooks such as Pinnacle and SBK. William Hill offers standard -110 lines on basketball and football spreads, but you can find some interesting prop betting odds and alternative spreads and totals.

William Hill users are generally very positive when discussing the level of service they have received. They like the user experience on the William Hill app and the desktop site, the wide array of bonuses, the large betting limits and the strong customer service. William Hill is one of the world’s largest sports betting companies, and it has millions of happy customers. It is reliable, trustworthy and fair, and it has a long history of paying bettors out in full and on time. It is fully licensed by the UK Gambling Commission, the New Jersey Division of Gaming Enforcement and many of the other top regulators in the world, and it has a strong record when it comes to safety and security.

William Hill offers 24/7 customer support via live chat, phone and email. Live chat is generally the quickest and most effective option. BMR tested out the William Hill customer service team for this review, and we were impressed. The response times were quick at all times of day and night, and we received helpful, insightful answers. The agents seemed friendly, polite and keen, and they also displayed a great deal of knowledge about the business and sports betting in general. Many rival sportsbooks fall short in the customer support stakes, so it is great to see that William Hill has invested in training its staff so well.

The William Hill casino features a large array of slots and table games from the world’s top development studios. The slots range from old-school fruit machine games to branded 3D video slots, progressive jackpots and Megaways titles. The game variety is superb, the graphics are excellent and the site is easy to navigate. You can visit either William Hill Casino, William Hill Games or William Hill Vegas by clicking tabs at the top of the screen.

The William Hill casino features every table game imaginable. It has some of the highest betting limits in the world on casino games, so it is suitable for high rollers. There is also a live casino featuring many different games from market leading provider Evolution. You will find a huge array of blackjack, baccarat, and poker variants, plus games like Sic Bo, craps, Dragon Tiger, Crazy Time, Wonderland and Gonzo’s Treasure Hunt Live.

The William Hill Bingo section features 75-ball, 80-ball, and 90-ball games, plus specials. There are lots of different bingo-related slots and video poker games to choose from. The William Hill poker room is also very comprehensive. William Hill does not have a separate racebook section, but it is one of the world’s leading sites for betting on horse and greyhound racing. As previously mentioned, there are large sections dedicated to esports and virtual sports, so William Hill offers a very broad all-around online wagering experience.