You got to remember the USA market has peaked out. Many places have gone bankrupt. There’s a monopoly with 4 to 5 places. Nobody else even has a chance and these bigger places are losing money. It’s not a good place right now now.
I actually see a lot of similarities between legal weed and legal sports book in the USA.
Both became legal as government saw a massive income opportunity and acceptance.
Both arrived with massive anticipation from their user base and promise of better markets.
Both saw ALOT of new entries - allrak8ng in fresh Wall Street funds to roll their operation - promising massive profits.
Both immediately saw alot of demand - but the legal vendors overpriced and drove some back to the “illegal” market - causing more price gouging and complaints from the licensed operator.
Both saw massive peaks and subsequent valleys in stock prices before the dominant players took control.
Free markets will work it out in 24-36 months.